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Multichannel Survey 2022: 10 Peach, 10 BOLD, 10 Shake.

This week TV Tonight begins its annual Multichannel Survey -the 11th year of looking closer at the range of multichannels on Free to Air.

Here are the answers supplied by 10 for their channels 10 Peach and 10 Shake, which both target Under 40s and 10 BOLD which draws a reliable Over 40s crowd for US scripted content and various sporting events.

Although Neighbours was axed mid year, it will be revived in mid-2023 for Network 10 and Prime Video.

10 PEACH

Brand Identity: Life’s peachy! Young, bold and quirky shows live on 10 Peach. Entertaining the younger 16 to 39 audience, 10 Peach showcases a mix of Australian and international content. It’s home to iconic international sitcoms like Friends, Seinfeld, Frasier, The Big Bang Theory and Two And A Half Men.

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Target Demographic: People 16 to 39.

Format / Tech Playout: N/A

2022 Ratings Share / Demo Performance: #1 commercial multi-channel in prime time (6pm-10.30pm) in 16 to 39s in 2022. Commercial share growth in both total people and 16 to 39s compared with same point in 2021. #1 commercial multi-channel in day time in total people and 16 to 39s.

Key First Run Titles: Neighbours, Charmed, Nancy Drew and NBL.

First-Run Australian Content: Neighbours and NBL.

Recent Success Stories: Neighbours, Two And A Half Men, The Big Bang Theory, Mom, Seinfeld.

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Upcoming Key Titles: 10 Peach continues its winning line up and strategy into 2023.

Upcoming Changes to Playout / New Channels: N/A

multichannel survey 2022 10 peach 10 bold 10 shake

10 BOLD

Brand Identity: With straight up premium entertainment, 10 Bold skews towards the over 40s. It’s a mix of scripted procedural programming as well as local and international sports. 10 Bold’s line-up includes established procedural crime dramas such as the NCIS franchise, Bull and Hawaii Five-0.

Target Demographic: People 40+.

Format / Tech Playout: N/A

2022 Ratings Share / Demo Performance: #4 commercial multi-channel in over 40s in prime time.

Key First Run Titles: Seal Team, MacGyver, Evil, In The Dark, Isuzu A-League.

First-Run Australian Content: Isuzu UTE A-League and International Football

Recent Success Stories: Isuzu UTE A-League, International Football, NCIS and Bull.

Upcoming Key Titles: My Life is Murder S2 special summer encore, Seal Team, MacGyver, and Isuzu UTE A-League.

Upcoming Changes to Playout / New Channels: N/A

multichannel survey 2022 10 peach 10 bold 10 shake 1

10 SHAKE

Brand Identity: From toddlers to teenagers, millennials to mamas, dreamers to dads, 10 Shake includes a mix of shows for people aged 0-40.

The breakdown is simple: daytime (6am to 6pm) is for the kids and prime time (from 6pm) is for the big kids, or um adults, those who like their television shaken not stirred. Australians have access to a shakin’ slate of the most popular kids’ programs including Baby Shark’s Big Show!, PAW Patrol, Blues Clues & You and SpongeBob SquarePants. 10 Shake also has some of the most talked about, most tweeted about and most meme-able shows in the world – South Park, Catfish: The TV Show, The Late Late Show With James Corden, The Office – that will leave anyone totally shook!

Target Demographic: Under 40 / Kids 0-12 (in daytime).

Format / Tech Playout: N/A

2022 Ratings Share / Demo Performance: #1 commercial multi-channel in day time (6am-6pm) in kids (0-12) in 2022. Commercial share growth in total people compared with the same point in 2021.

Key First Run Titles: Rock Island Mysteries, Gogglebox UK (FTA premiere), Catfish (FTA premiere), South Park, Baby Shark’s Big Show!, PAW Patrol, Blues Clues & You, SpongeBob SquarePants, The Loud House, Star Trek: Prodigy and Santiago of the Seas.

First-Run Australian Content: More Than This, Rock Island Mysteries.

Recent Success Stories: PAW Patrol, Blaze, South Park, The Middle and Gogglebox UK.

Upcoming Key Titles: New kid’s content for FTA series premieres of Deer Squad (FTA Premiere), Ricky Zoom (FTA premiere), The Casagrandes (FTA premiere), Danger Force (FTA Premiere), Transformers EarthSpark (FTA Premiere), Tyler Perry’s Young Dylan and Monster High: The Animated Series (FTA Premiere).

Upcoming Changes to Playout / New Channels: N/A

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